Blogs are considered to be informal platforms by many people to share information and communicate with each other. Most search engines will crawl blogs much faster than websites. As a result, blogs will stand a better chance at ranking well in search results. Hence, anything that goes on the blog will rank well. If this blog is linked to the website, then the site will also rank well. Because of this features, blogs are become more and more popular among website owners from the SEO point of view.
SEO Tips for Blogging
Not all blogs will perform well in search results. There are certain things that bloggers need to keep in mind in order to make sure that their blog performs well. Given below are some of the SEO tips that can help your blog perform well.
Understand the purpose of your blog
Understanding the purpose of your blog is one of the most important steps towards creating a successful blog. You need to decide that kind of content that you want on your blog and whether it will be a corporate or personal platform. It will be much easier for you to create your blog once you have decided the type and content that it will run.
Decide the platform and design
If you are setting up a blog for your business, then it will be beneficial if you create a custom made platform keeping all your business needs in mind. However, it may not be possible for every small business owner to create a platform. At such times, the owner may choose help-rx from the number of platforms that are available like WordPress, Blogger, etc.
The design of the blog will also have a very important role to play in its performance. The design should reflect the kind of work you do. Getting professional help to design a customized blog will always help improve your blog’s rankings.
There are a number of free blogging platforms like Blogger and WordPress. However, these may not be as useful to you as a blog that is hosted on your own platform. The credibility of your blog will increase if it is hosted on your own platform and has your domain name.
Though blogs are considered to be informal platforms, you should keep your target audience in mind while posting. You should question yourself about who is going to read the blog and on what keywords should your post come up. It will be helpful if you do a little bit of keyword research as well.
Make the blog different
There are many blogs that are similar to each other. Hence, for your blog to perform well, it is important that you make it different.
Variety of the posts
Don’t limit to your blog posts to content only. Only content that needs to be read can bore your visitors. Mix up your posts with other media like images and videos.
Explore the idea of getting guest bloggers
You are not a known name in the blogging space or the internet when you just begin a new blog. As a result, it will not be an easy task to get people to visit your blog. At such times, it can be helpful if you get guest bloggers to post on your blog. This can help to increase the credibility of your blog.
Create your blog posts keeping SEO in mind
Try and keep a variety in your blog posts and make them as different from each other as possible. Try and avoid similar titles for your posts and keep them simple. Also, make sure that the URL of your blog is also short and simple and does not have any random characters.
Make the blog interactive
This can become a daunting task for many new bloggers. However, if you keep your blogs interesting and high in quality, anyone who visits it will be compelled to comment on it making it interactive.
Promote the blog meaningfully
Just opening a blog and constantly adding content to it is not enough. It is important for you to promote the blog as well. You may do this by adding the link of your blog on your Facebook account, in the signature of your email and any other social media profile.
Participation on other blogs
All the industries will have a set of bloggers including the industry that you write about. Ensure that you participate in the discussions on other relevant blogs. By doing this, you will make yourself visible and the other bloggers from the industry will visit your posts and comment on them as well.
Tag your blog posts and insert links
If you want people to see your posts, it is important for you to tag them. You can also bookmark them on other bookmarking sites. Similarly, it is also necessary for the performance of your blog that you insert proper links in your posts wherever required. However, this does not mean that you add too many links. It is important to have quality links on your blog so that it performs well.
Don’t use your blog as a platform for generating income initially
It can help to host advertisements on your blog. However, this will not make sense if your blog has ads even before it has generated a considerable amount of traffic. If you have too many ads on your blog when it is new, the readers can get irritated and leave the blog.
Track the blog on a regular basis
Just adding posts to your blog will not be of any help if you don’t track it regularly. It is necessary to track the performance of your blog on a regular basis so that you can keep making modifications to it as and when necessary. In order to do this, you can get your blog verified with the Google Webmaster Tool and also use Google Analytics to analyze the data.
Though considered to be an informal platform for sharing information, a blog can help a great deal in improving the rankings of your site. Hence, it is important that you give it as much importance as your site. A lot of attention needs to be given into designing and promoting the blog.
Article Source: http://EzineArticles.com/7564192